Although Toyota Prius earned its place at the poster car for hybrids, with upcoming hybrids of other car maker like Chevrolet Volt, Ford Fusion Energi and BMW 330e, Prius’ star started to fade. Answering the competition, Toyota came out with 2017 Prius Prime, calling it the best of Prius.
2017 Toyota Prius Prime Price
Starting around $27,965 for the base model.
Release date
The Prius Prime is scheduled to arrive in dealerships late this fall.
Exterior of Toyota Prius Prime
Made to be different from its non-plug-in sibling, Prime receives a frontal makeover with fascia gaining deeper creases. Also, it is a bit bigger, measuring 2.4 inches longer and 0.6 inch wider, than its predecessor.
The protruding lower “fish-lip” of the regular Prius, is eliminated with thin enclosures of thin LED-headlamp holding a blacked-out center section. The Prime is lowered roughly one inch overall height and, like the redesigned 2016 Prius, has the automatic grille shutters employed to aid aerodynamic efficiency.
On the back, a new wraparound LED taillight design is integrated into a spoiler, adding a degree of contemporary style and some identity for the plug-in. To keep weight down and efficiency up, the Prius Prime uses plenty of high-strength steel, an aluminum hood, and a carbon-fiber lift-gate. The battery pack has been moved from the trunk to beneath the rear seats.
Toyota Prius Prime 2017 Interior
2017 Toyota Prius Prime cabin features a modern design and premium materials. The interior flatters to anybody’s taste, delighting the senses, while smart technologies bring convenience and to every trip.
Front seats are equipped with deep bolsters for body hugging comfort, making your ride even more safe digesting the road curves.
There is available color head-up display that uses air-craft inspired technology, to alarm you about the important information directly in front of you on the windshield. The customizable 4.2-inch color-dual multi-informational display allows
